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A new online database aimed at helping solve the local news crisis gives newsrooms, funders and policymakers access to critical research about how local news makes communities stronger and what we lose when local news sources close.

The was developed by the Local News Experimental Testing Lab () at 性视界 University鈥檚 in partnership with , a nonpartisan nonprofit coalition. The initiative brings together research from disciplines including communications, economics and political science.

Since the start of this century, nearly 40% of all local U.S. newspapers have closed, leaving 50 million Americans with limited or no access to reliable local news. The number of local journalists in the United States has fallen by more than 75% since 2002, according to Rebuild Local News鈥� .

This decline has led to a wave of new scholarship about the impact of local news, however, and the Research Hub aims to make that work accessible.

鈥淭hough the industry is facing many crises and issues, it鈥檚 an exciting time to study local news,鈥� says , director of Local NExT Lab and senior researcher at the . 鈥淭here is so much good work being done across disciplines. We wanted to help ensure that the industry can benefit and use this research to make arguments to policymakers, funders and audiences about their civic and economic value.

Darr is also an associate professor of communications in the , which co-leads the institute with the .

鈥淭o move the needle on policy, we need more than just anecdotes; we need data and evidence that demonstrates the specific needs and measurable impact of local reporting,鈥� says Steven Waldman, president of Rebuild Local News.

The Local News Research Hub provides that essential evidence by showing policymakers how a lack of local news leads to higher taxes, increased corruption and lower civic engagement, Waldman says . 鈥淏y identifying these gaps, we can help craft targeted solutions that ensure every community has the information it needs to thrive.鈥�

The project also includes a search function, key findings and summaries, and links to source materials. The resource builds on an earlier developed by the Democracy Fund, an independent foundation that supports initiatives that foster reliable, equitable and community-focused journalism.

鈥淲e know a lot about why local news is declining and what鈥檚 at stake for communities,鈥� says , IDJC research director and professor of at the Maxwell School. 鈥淭his resource bridges the gap between that research and the people positioned to do something about it.鈥�

Based in Washington, D.C., the IDJC engages in research, teaching, experiential learning, partnerships and events to address challenges to democracy related to the information environment.

鈥淪trengthening local news reduces polarization and empowers communities,鈥� says , Kramer Director of the IDJC and professor of practice of at the Newhouse School. 鈥淲e are proud of Local NExT鈥檚 innovative work and our partnership with Rebuild Local News.鈥�

The nonprofit Rebuild Local News is a coalition of more than 55 organizations representing more than 3,000 newsrooms and 15,000 journalists. The coalition advocates for public policies to strengthen community news and information.

For more information on the hub or to contribute to the database, contact Darr at jpdarr@syr.edu or Matt Baker, research director at Rebuild Local News, at mattbaker@rebuildlocalnews.org.

The University’s honored five of its alumni on April 30听 ,听 the school鈥檚 signature alumni recognition event. Held at the 性视界 University Washington, D.C., Center, the evening brought together members of the Maxwell community鈥攁lumni, faculty, advisory board members and friends of the school鈥攆or a lively, standing-room only celebration of careers that have spanned climate finance, diplomacy, food security, public administration and the law.

Dean David M. Van Slyke welcomed guests and set the tone for the evening with remarks that acknowledged both the weight of the current moment and the enduring relevance of Maxwell鈥檚 mission.

鈥淲e are gathering tonight at a moment when the ideals that animate this school鈥攆ree inquiry, rigorous evidence, the willingness to engage across differences鈥攔emain under considerable pressure,鈥� Van Slyke said. 鈥淭aken together, these five careers span climate, diplomacy, food security, equity and the law, but they share something more fundamental: a willingness to engage the hardest problems of our time with rigor, integrity and a genuine sense of public responsibility. That is what Maxwell prepares people to do, and these honorees have done it at the highest levels.鈥�

Emily Fredenberg | Compass Award

The evening鈥檚 first honoree was Emily Fredenberg G鈥�16, recipient of the Maxwell Compass Award, which recognizes an early-career alumna for professional accomplishments and impact. As senior officer of programs and advocacy at the Global Child Nutrition Foundation, Fredenberg has spent the decade since earning her M.P.A. degree and a master鈥檚 degree in international relations at Maxwell working to ensure that the world鈥檚 most vulnerable children have access to school meals鈥攕erving with the World Food Programme in Lebanon and Rwanda before moving to her current global role.

Reflecting on her time at Maxwell, Fredenberg credited not only her education but the community it gave her. She also offered a personal note: her husband, Sean Mills, a 性视界 University College of Law graduate, was at home in Alaska caring for their five-month-old son, Rhys.

鈥淏ecoming a new mom, this past year has made my work feel even more urgent,鈥� Fredenberg said. 鈥淗olding my infant son, I feel the weight鈥攁nd the hope鈥攐f the world he will grow up in which continues to motivate me. Maxwell helped shape my compass. It鈥檚 the place that taught me that service is not just a career path. It’s a lifelong journey.鈥�

Susan T. Gooden | Charles V. Willie Advocate Award

Susan T. Gooden 听G鈥�95, G鈥�96, who received a master’s degree and Ph.D. in political science from the Maxwell School, was awarded the Charles V. Willie Advocate Award, named for the late Maxwell scholar and community activist. The award honors individuals whose contributions reflect Maxwell鈥檚 commitment to an environment that is welcoming to all and oriented toward engaged citizenship. Gooden is dean of the L. Douglas Wilder School of Government and Public Affairs at Virginia Commonwealth University, a founding editor of the Journal of Social Equity and Public Administration, and a past president of the American Society for Public Administration.

Accepting the award, Gooden reflected on what the honor meant in the context of its namesake鈥檚 legacy鈥攁nd of what citizenship demands.

鈥淢axwell instilled in me the belief that scholarship must engage the world it seeks to improve, and that it must inform policy, strengthen institutions and expand opportunity,鈥� she said. 鈥淚 accept this award with gratitude and with a continued commitment to advancing a public service that is thoughtful, engaged, grounded in equity and worthy of the communities it serves.鈥�

Jeff Eckel | Bridge Award

Jeff Eckel G鈥�82, founder and longtime CEO of HASI, received the Maxwell Bridge Award, which honors outstanding, transformative leadership in business with a commitment to advancing the public good. Eckel, who earned an M.P.A. from Maxwell, pioneered the use of finance as a tool for accelerating the transition to a low-carbon economy, including overseeing HASI鈥檚 2013 public offering as the first dedicated climate solutions investor and developing CarbonCount, a tool for measuring how efficiently capital investments reduce greenhouse gas emissions.

In his remarks, Eckel drew a direct line from his Maxwell education to the investment philosophy that has guided his career.

鈥淭he Maxwell School instilled in me the idea that the public and private sectors do not have to be opposing forces,鈥� he said. 鈥淥ur investment thesis is that in a world increasingly defined by climate change, we will make superior returns investing in climate solutions鈥攖hat you can do well by doing good, and that capital can be a powerful tool in the transition to a low-carbon economy.鈥�

The public relations programs at the University鈥檚 have been recognized as the best in the country by the Public Relations Society of America (PRSA).

The Newhouse听听补苍诲听听public relations programs each received prestigious Silver Anvil Awards during the听听on May 14 in New York City. The honor goes to the nation鈥檚 outstanding higher education programs in public relations.

, a professor of practice and chair of the PR department, and听, assistant teaching professor and director of the PR master鈥檚 program, accepted the awards for the Newhouse School.

PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the United States and around the world. The Anvil Awards represent the highest standard of performance in the public relations profession.

The University’s听听announced the winners of the 2026听, which recognize excellence in media industry reporting.

The top prizes were announced Tuesday night at an event in New York City that also featured a conversation with NBC News journalist and 鈥淒ateline鈥� anchor Lester Holt,听.

Cheryl Wills 鈥�89, an Emmy Award-winning journalist and anchor for Spectrum News NY1, served as master of ceremonies.

Finalists were听. Chosen by a panel of journalists and journalism educators, the winners of the juried categories are:

Best Single Article/Story

Jesse Barron
The New York Times Magazine
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Best Profile

Antonia Hitchens
The New Yorker
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Best Commentary

Pamela Alma Weymouth
The Nation Magazine
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Best Media Newsletter

Oliver Darcy
Status

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• 鈥�
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Special Topic: Best Coverage of the Future of Late-Night Television

Kayla Cobb and Adam Chitwood
TheWrap
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John M. Higgins Award for Best In-Depth/Enterprise Reporting

Josh Dzieza
The Verge
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Additionally, the following听 were formally presented:

Fred Dressler Leadership Award

NBC News award-winning journalist and 鈥淒ateline鈥� anchor

Lorraine Branham Award

性视界 the Mirror Awards

Established by the Newhouse School in 2006, the听听honor the writers, reporters and editors who hold a mirror to their own industry for the public鈥檚 benefit. The competition is open to anyone who conducts reporting, commentary or criticism of the media industries in a format intended for a mass audience. Eligible work includes print, broadcast and online editorial content focusing on the development or distribution of news and entertainment. Winners are chosen by a group of journalists and journalism educators.

, director of research development for the arts and humanities in the and the (A&S), has been recognized with the 2026 Innovation Award from the (NORDP).

The award recognizes professionals who advance research development through partnerships, new tools and techniques or the creation and sharing of knowledge that produces demonstrable results. Workman and her NORDP colleague, Allison DeVries of Chapman University, received the award in recognition of the evolution of the (CASSH) affinity group, which they founded in 2022. The group, which has grown to more than 150 NORDP members across the country, helps them marshal and create collective resources and share best practices, case studies and challenges in support of faculty in the humanities, creative arts and social sciences areas.

鈥淚鈥檓 honored to receive this award and proud to have had a part in bringing the CASSH group together four years ago when it seemed rare to have a designated arts and humanities research development staff member housed in an R1 institution,鈥� Workman says. The group has gained momentum 鈥渂ecause higher education recognizes the value of this support nationwide as integral to the national research landscape and vital to an individual institution鈥檚 research ecosystem,鈥� she says.

Workman came to 性视界 in 2019 and built a dedicated arts and humanities research development infrastructure from scratch. She now connects with more than 200 faculty across eight schools and colleges and partners with and several University-affiliated arts organizations.

Beyond campus, she is part of the , an 11-university consortium for collaborative research, teaching and programming. She co-leads its HF4 Corridor Futures and Initiatives working group with program manager Aimee Germain to offer professional development opportunities for faculty.

Impact on Faculty and Funding

Prior to Workman鈥檚 arrival, scholars navigated grant funding alone or through informal networks, often missing critical opportunities, says , senior director of research development in the Office of Research, who co-nominated Workman for the award.

She says Workman has contributed to faculty winning prestigious awards, including summer stipends, a and a grant. Workman has also supported a fellowship, an digital justice grant and several successful applications.

In 2025, Workman supported 64 grant proposals seeking $44 million in funding. She recently helped nine arts faculty and five organizations secure awards, making 性视界 the only university in the state to receive multiple awards in that cycle, Chianese says.

, professor of women’s and gender studies and director of the 性视界 University Humanities Center and the Central New York Humanities Corridor, says Workman鈥檚 Corridor support has deepened scholarly community across the region and has had significant impact on 性视界 faculty success.

“Sarah has been instrumental in several prestigious Mellon awards, including our first and ensuing New Directions fellowships and many other highly competitive awards and grants,” says May, who co-nominated Workman for the award. 鈥淢any of these awards have been substantial enough to transform individual career trajectories and drive transformational work at the University and in听 wider communities locally and nationally.” May says faculty frequently remark about how much they enjoy collaborating with Workman and appreciate her support.

, assistant professor of music history and cultures in A&S, credits Workman with helping her secure a , a first for 性视界 among 200 competing institutions. “I am deeply grateful for her thoughtful engagement with my research and for helping make its relevance accessible to a broader interdisciplinary readership,” Pe帽ate says.

, associate professor in women鈥檚 and gender studies in A&S, says Workman’s guidance “proved instrumental in shaping two grant proposals into competitive, fundable projects. Her careful feedback led to key revisions that directly contributed to securing a major award from a private funder. In a context of shrinking funding, Sarah’s leadership has been indispensable for the success of humanities’ interdisciplinary, social justice-centered research.”

While Workman focuses on the arts and humanities, the Office of Research supports faculty across disciplines through a broader research development team. Researchers across campus partner with team members on proposal development, funding searches, cohort writing programs for competitive federal awards and strategic guidance on funding opportunities. Faculty interested in support for their projects can learn more about .

hosted 鈥機use Collections this spring for the third year in a row, an event where students can drop off new and gently used items that they no longer need or are unable to take home at the end of the semester.

The collected items are provided to local organizations and nonprofits, and at the two collection sites on campus, 性视界 University and SUNY College of Environmental Science and Forestry students donated an estimated 85 bins of items.

Student volunteers helped oversee the drop-off sites and assist organizations in picking up the donated items.

The items (equivalent to over three dump-truck loads) were donated to seven local organizations, including the Boys & Girls Club of 性视界, John 6:12, Lydia鈥檚 Attic, Rescue Mission, SEA Without Borders, Spanish Action League of Onondaga County and Huntington Family Centers, Inc.

鈥淒onations collected through 鈥機use Collections help the Rescue Mission meet immediate needs in our community. Items like blankets, sheets and clothing are used directly in our emergency shelter services, while additional donations help stock Thrifty Shopper stores with affordable goods for local families,鈥� says Luana Lovenguth, chief social enterprise officer at the Rescue Mission. 鈥淚t鈥檚 a meaningful example of community impact and sustainability working together.鈥�

These donations help keep items out of the waste stream, reduce the amount of energy used to create new products and benefit those in the 性视界 community.

If you鈥檙e interested in getting involved next year or are an organization that would like to partner with Sustainability Management, please reach out to sustain@syr.edu.

For 性视界 University’s seniors, Commencement is the culmination of years of hard work and dedication, a moment to celebrate earning their degrees.

But for the 10 seniors on the men鈥檚 lacrosse team, while the day was joyous, it was not a time for relaxing. They had to prepare for their next assignment: taking on Yale University in the first round of the NCAA Division I tournament.

In a seesaw contest featuring eight ties and five lead changes, it wasn鈥檛 until senior 听鈥�26 came up with two crucial saves with 16 seconds left to that senior co-captains 鈥�26 and 鈥�26 could exhale and celebrate on the turf field inside the JMA Wireless Dome.

Thomson, an attacker, scored three goals and added a pair of assists, and Dwan, a defenseman, scooped up five groundballs and caused a turnover to help lift the Orange into the quarterfinals for the third straight season.

Among the highlights of Commencement weekend: each senior had their graduation photos taken, wearing their cap and gown over their jerseys.

鈥淚 felt excitement and happiness, but also a feeling of sadness,鈥� says Thomson, who earned a communication and rhetorical studies degree from the . 鈥淭he best four years of my life are coming to a close. Having my parents [Amanda and Tim] in the building made it more emotional. My mom has now seen her youngest child graduate. I felt so many emotions when I was sitting on the Dome turf with my cap and gown on.鈥�

鈥淚t was a moment of reflection and gratitude for the great people and memories we鈥檝e made at this place,鈥� says Dwan, who also earned a communication and rhetorical studies degree.

Thomson and Dwan spoke with SU Today about the significance of graduating and winning an NCAA postseason game on the same day.

What were you more nervous about, Commencement or the first-round NCAA game?

Finn Thomson: I was more nervous about the game than graduation, because graduation is a celebration whereas the game鈥檚 outcome is out of my control. I knew I was going to graduate because I put the work in, but the game had yet to be played.

Billy Dwan III: For me, the playoff game where the season could have potentially ended was a more worrisome experience. Although graduation is a nerve-wracking time, I personally didn鈥檛 feel I graduated until our season was over.

How special is it to graduate in the morning and then kick off the quest for a championship in the afternoon?

Dwan: It hit me just how special of a day graduation would be during Selection Sunday the week before. We didn鈥檛 know whether we would be playing on Saturday or Sunday for the first round. When the bracket came out and we saw we were playing on the same day as graduation, it put everything into perspective. It鈥檚 a special experience.

Thomson: When I found out [Commencement] was the same weekend as our game against Yale, I was excited. There鈥檚 so much anticipation leading up to the day, and both events are about your hard work paying off. It was overwhelming, knowing that everything you鈥檝e put into your classes and the team is coming to an end, but it was also a super fun day. Not everyone gets to experience graduation from that perspective.

What would it mean to you to guide this storied men鈥檚 lacrosse team to a national championship during your senior year?

Dwan: Everything this place has given me, from an education to the relationships I have built, will last a lifetime. Having that storybook ending for my senior year, going out the right way and winning a national championship would mean the world.

Thomson: Guiding this team to a national championship in my senior year would mean everything to me. Leaving this program in a better place than you found it is always the goal, and winning a national championship would do exactly that. Raising that trophy is always at the back of our minds. We know what it takes and we’re going to do everything we can to get there.

After the win over Yale, 性视界 (13-5) defeated North Carolina 13-11 in the quarterfinals to advance into Championship Weekend. The Orange will face Notre Dame (12-2) at 2:30 p.m. Saturday in the semifinals at Scott Stadium in Charlottesville, Virginia. Fans can , and .

If 性视界 wins, the Orange will play for the national championship at 1 p.m. on Monday.

The American Academy of Pediatrics (AAP) is sounding the alarm on a growing trend in American schools: the steady erosion of recess. In its first on the subject in over a decade, the AAP recommends that all students鈥攆rom kindergarten through high school鈥攔eceive at least 20 minutes of unstructured play each day, and warns that cutting recess puts children’s health, behavior and learning at risk.

Katie Kidwell, Ph.D., assistant professor of psychology in 性视界 University’s College of Arts and Sciences (A&S), says the research backs that up. She provides the following quote which can be used directly:

“Play and physical activity are essential for children’s mental and physical health, not optional extras during the school day. Recess supports emotional regulation, attention, stress reduction and social development. Losing recess as punishment can be especially harmful because the children struggling behaviorally are often the ones who most need opportunities for movement and regulation.”

“Research consistently shows that recess and unstructured physical activity support children’s physical and mental health in meaningful ways. Regular opportunities for movement during the school day are associated with better attention, emotional regulation, mood, social functioning and overall well-being. Recess should not be viewed as separate from learning鈥攂ecause children learn through play.”

To arrange an interview with Professor Kidwell, contact Daryl Lovell, associate director of media relations, at dalovell@syr.edu.

Editor鈥檚 note: This is the last in a five-part series spotlighting 鈥檚 global centers.

Marion Patsalides 鈥�28 didn’t just study in Strasbourg鈥攕he biked its backstreets, soaked in its baths and became a regular at the neighborhood patisserie. A mechanical engineering major in the , Patsalides studied abroad in the Fall 2025 semester and found Strasbourg to be more than she imagined.

鈥淪tudying abroad changed my perspective on myself and the world around me,鈥� she says. Here’s how Patsalides made the most of every week abroad.

Get a Bike

鈥淪trasbourg is a super bikeable city! My favorite way to explore was on my bike. It really enhanced my knowledge of how to get around and helped me feel more like a local.

鈥淭here are relatively cheap bike rentals or a biannual bike sale where you can get your own bike. Make sure to get bike locks, a helmet and a bell. It is illegal to ride a bike in Strasbourg without a bell, so that is an absolute essential.”

Spend a Weekend at Home

鈥淢ost people going to Strasbourg plan to travel around Europe almost every weekend. Since you have no classes on Friday (most of the time) and many exciting places to visit, it鈥檚 very enticing to book lots of travel every weekend once you get there. Plan a 鈥榮taycation鈥� for at least one weekend.

鈥淒uring the week, you will have work or studying to do, including your own classes. Make sure you allot a weekend to stay in Strasbourg and explore the whole city. Visit Homme de Fer for shopping and food and Petite France for the quaint atmosphere. Get to know your home base. It is a whole destination on its own, and it鈥檚 worth it to spend the time really getting to know it.

鈥淚 spent a few weekends in Strasbourg, including two at the end of the semester when I explored the famous Strasbourg Christmas markets with the millions of tourists in the city at the time.

鈥淢id-semester, I spent a weekend in Strasbourg touring around parts of the city I hadn鈥檛 been to before, and I visited the Strasbourg baths with my host mom. The spa experience was amazing and very relaxing. Experiences like this one can鈥檛 be beat, especially when they鈥檙e one block away from home!鈥�

Take the Train

鈥淲eekend travel is a huge part of this program. Many people choose to fly around Europe, since Strasbourg Entzheim Airport is just outside the city. I used the airport a few times (all three for the UK to visit family). However, the experience of riding the trains is so worthwhile too. Strasbourg is a major European train hub, so many places are easily accessible by train from the Gare Centrale, which is in turn easy to access by bus or by the A, C or D trams.

鈥淗owever, if you鈥檙e looking to save a little money or visit more places in Germany, just over the border is another large train station in Kiel, Germany. The Strasbourg trams have a stop right over the border at that station (A or D).

鈥淭rain journeys provide a beautiful, aesthetic view while getting you to most places in Europe quickly. I remember taking the TGV (French bullet train) to Paris having large windows and gorgeous views of the French countryside. Bring your passport to go over the border, and travel like the locals do!鈥�

Skip the Starbucks

Many of us are reliant on our morning Starbucks, but that isn鈥檛 the only option in Strasbourg. There are cafes and patisserie everywhere. While Starbucks, McDonald’s and other fast food do exist in France, there are so many more options at reasonable prices. Strasbourg has a lot of different types of food, and so many amazing restaurants and cafes.

鈥淪ome of us students in my French 101 class used to visit Patisserie Gerber Jean around the corner from the Strasbourg villa every day after class, and we became regulars! Explore around your neighborhood and visit local restaurants and cafes instead of the big chains.鈥�

Bring the Travel Guide

鈥淏ring an English guidebook from home for some of the places you think you might travel to (including France). Oftentimes, simply looking on Google for a good restaurant can ensure that you miss hidden gems and small businesses, especially in large cities like London or Paris. With guidebooks, someone has done the leg work and found delicious food for you.

鈥淎lso, sometimes guidebooks can find better hotels or hostels that fit your needs. Personally, a Rick Steves recommendation saved me a lot of money in London when he recommended a family-owned hotel a 5-minute walk from Victoria Station with reasonable prices. Better experiences and food can be found with an actual book than Google or ChatGPT can get you.鈥�

Ads generated by artificial intelligence are nearly indistinguishable from human-made ones, but new research shows they consistently underperform compared to human-made work when it comes to predicting short-term sales impact.

罢丑别听 from global research firm Ipsos in collaboration with two faculty members from the听 tested 20 ads across 10 brands with 3,000 U.S. respondents. They found that human-made ads outperformed their AI counterparts, though the gap between the two was surprisingly slim.

The study paired existing human-made ads, produced before 2021 to ensure AI tools were not used, with fully AI-generated counterparts built from the same strategic brief, the document that ad professionals use to outline objectives, messaging and tactics for a campaign. Ads were then viewed by real consumers.

The results challenge assumptions the advertising industry can no longer afford to ignore, faculty 听补苍诲听 say, while the project overall reflects Newhouse鈥檚 commitment to train students with the skills and forward-thinking strategies needed to be effective and ethical communicators.

The Research Team

Peruta, director of the听听M.S. program, and Riby, professor of practice in the听, led the University side of the study. Ryan Barthelmes, senior vice president of creative excellence at Ipsos, guided the project for the research firm.

Peruta oversaw the technical process of deconstructing existing ads and building the pipeline to produce their AI counterparts. AI was assigned to do everything a creative team would do, from interpreting strategy to developing a concept to producing the final spot.

鈥淭he human ads and the AI ads started from the same brief,鈥� Peruta says. 鈥淭he only thing that changed was who made them, and that鈥檚 exactly what we wanted to measure.鈥�

Riby brought advertising strategy and creative expertise, including insights drawn from her The Big Idea in Advertising class, where Newhouse students have spent three years creating AI-generated ads and evaluating the results.

The 10 brands selected for the project spanned various sectors, including consumer packaged goods, fashion, automotive and technology: Cheerios, Chewy, Febreze, Fiat, H&M, Old Navy, Herbal Essences, Ray-Ban Meta, TurboTax and Visa.

Raina Rice 鈥�26, an advertising major, supported the project behind the scenes, helping organize and manage the ad assets across all 10 brand pairings.

What They Found

The study produced three findings that promise to generate conversation across the advertising industry.

• Consumers largely cannot tell the difference.听Only 13% of viewers who saw an AI-generated ad were at least somewhat confident it was made by AI鈥攖he same share as viewers who suspected human-made ads were AI-generated. With 40% of all viewers uncertain either way, the line between human and machine-made advertising is blurring quickly.

• Despite that perceptual similarity, a measurable effectiveness gap emerged.听Using Ipsos鈥� sales-validated measures of advertising performance, human-made ads over-indexed against the benchmark by 11 points on average, while AI-made ads under-indexed by five. In practical terms, human ads are predicted to drive stronger short-term sales impact. AI can produce credible work, but on average it does not move the needle the same way.

• AI performed best when the brief was straightforward and product-driven, but struggled when the creative challenge called for storytelling, emotion or a genuine point of view.听The strongest result in the study came from the Cheerios pairing, where a deeply human brief produced the highest combined effectiveness scores across both versions.

鈥淓very semester in my class, I watch students create AI ads about themselves, and not one of them has ever loved their output enough to put it on their refrigerator,鈥� Riby says. 鈥淭hat reaction is the premise of this entire study. If the creators themselves are underwhelmed, why would we expect consumers to feel differently? The data now backs that up.鈥�

An Industry Perspective

Barthelmes says the study addresses a question the advertising industry has been circling but is reluctant to answer directly.

鈥淓very [chief marketing officer] is being asked whether AI can replace their creative agencies, and creative directors are wondering about their futures,鈥� Barthelmes says. 鈥淭his research gives us a framework for that conversation. AI is a powerful tool, but the data shows that the human capacity for storytelling and emotional connection still creates a measurable competitive edge. The future is humans and AI working together.鈥�

Looking Ahead

The Newhouse-Ipsos partnership reflects the school鈥檚 broader investment in industry-facing research that shapes how the next generation of communicators understands and works alongside AI.

The study鈥檚 key recommendation is clear: do not settle for 鈥済ood enough.鈥� AI has an important role in modern campaign strategy and execution, but it is not a replacement for the human-led creativity needed to deliver a competitive advantage.

New research in the journal听听by Maxwell postdoctoral scholar Dustin Hill, Professor of Public Health Dave Larsen and a team of researchers has found a strong connection between the prevalence of genetic variations of the COVID-19 virus and higher community transmission.

Testing wastewater to detect viruses in a community is a well-established scientific practice. But knowing the prevalence of a disease has always presented challenges, with science relying on sheer volume and concentration of virus load found to make inexact assumptions.

The team, which included colleagues from SUNY Upstate Medical University, SUNY College of听Environmental Science and Forestry and the New York State Department of Health, looked closely at existing data and genomes from wastewater surveillance collected during the COVID-19 emergency, measuring genetic variation through small, insignificant changes in the virus genome, and comparing that to transmission levels.

To put it simply: they found that the more variation in the viral material in wastewater, the more people were infected.

鈥淣ot only do infections rise when diversity of the virus increases, infections decline as diversity declines,鈥� says Hill, the study鈥檚 lead author. 鈥淲e tested three different ways to measure diversity of the virus genome in wastewater, and all three measures predicted infections with extremely high statistical power.鈥�

While the study analyzed COVID-19, this connection could change how wastewater surveillance is used not just to detect, but to measure disease transmission with implications for monitoring other diseases, including influenza, measles, polio and future viruses that may arise.

鈥�These findings open up new areas of exploration in genetic epidemiology,鈥� says Larsen. 鈥淲e will now be able to estimate transmission from sequencing data, something that has previously not been possible.

Key Takeaways From the Study

• Genetic diversity measured in wastewater is highly predictive of community infection numbers, and superior to current methods that use concentration
• Wastewater genetic data can tell us more than just what variants or subtypes are circulating in each community
• Methods can be applied to any pathogen found in wastewater that can have genetic material sequenced

鈥淭his is exactly the kind of research Maxwell exists to support鈥攔igorous, evidence-based and consequential well beyond the laboratory,鈥� says Maxwell Dean David M. Van Slyke. 鈥淭he collaboration between Professor Larsen, Dr. Hill and their partners at the New York State Department of Health is a model for how transformative research unfolds: without a roadmap, assembling the right collaborators, working through what didn’t work and ultimately arriving at findings that can make communities healthier and safer. The ability to move from detection to prediction changes what policymakers can do, and when they can do it. That’s not just scientific progress鈥攖hat’s the public good.”

The research project grew from a partnership between 性视界 University, the New York State Department of Health, SUNY Upstate and SUNY ESF that began in March of 2020, in the earliest days of the COVID-19 outbreak.

As the virus first spread in New York and elsewhere, Larsen proposed using wastewater to detect and monitor the virus at 性视界 University. He assembled a team of researchers from 性视界 and nearby universities to begin developing the wastewater surveillance technology that would eventually become critical to New York State鈥檚 response to the disease and developed into the听.

鈥淭he wastewater program was further developed in 2022 by the addition of sequencing of the detected virus, work that was undertaken by the 5-site sequencing consortium set up by the Wadsworth Center in 2021,鈥� says Kirsten St. George, director of the Virology Laboratory at the Wadsworth Center and co-author of the study. 鈥淭he sequence data generated by the consortium provided the information needed for the genetic variation analysis and transmission correlations reported in this study. Initiated to monitor circulating and emerging variants of the virus, the sequence data generated by the consortium has now proven to be a powerful tool for additional applications.鈥�

In 2024, the New York State Wastewater Surveillance Network was designated as the Centers for Disease Control and Prevention (CDC) Northeast Region Center of Excellence.

鈥淭he valuable partnerships the department and our world-renowned Wadsworth Center have developed with 性视界 University, SUNY College of Environmental Science and Forestry and SUNY Upstate Medical University are leading to important new discoveries that are advancing our understanding of not only how to detect COVID in wastewater, but also how to analyze those samples to better predict community transmission,鈥� says New York State Health Commissioner Dr. James McDonald. 鈥淭he researchers involved in this study remain on the cutting edge of scientific discovery that could change how we look at other pathogens in wastewater, including polio, influenza and measles and establishing wastewater sampling as a reliable public health early warning system for public health threats.鈥�

This latest research, in the article titled 鈥�,鈥� appears in the May 14 issue of听Science, a leading outlet for scientific news and research.

When a mock chemical hazard call came in on South Campus last month, forensic science students from the (A&S) were granted a rare opportunity to watch and learn.

The New York National Guard’s 2nd Weapons of Mass Destruction Civil Support Team (CST) conducted a multiday training exercise from March 31 through April 3, bringing together five agencies to simulate a coordinated chemical, biological, radiological and nuclear response. For students in the College鈥檚 (Forensics Institute), the exercise became an uncommon window into the world their coursework is preparing them for.

“This offered an exceptional opportunity for students to connect what they have learned in their courses to a real-world scenario,” says Kathleen Corrado, Forensics Institute executive director. “Including communications, sample identification and collection, working with hazardous materials, and use of analytical field equipment that mirrors what they have used in their laboratory courses.”

The exercise, coordinated by the University鈥檚 Emergency and Environmental Risk Services division in partnership with A&S, is among the first times a live chemical, biological, radiological and nuclear (CBRN) field exercise has also served as an academic platform. Over two site visits鈥攐n March 31 and April 2鈥攕tudents observed multiagency incident command coordination, CST personnel collecting samples in full chemical proximity protective suits, and a mass-casualty decontamination corridor erected and operated by 性视界 Fire Department’s HazMat Response Team. All training used simulated materials only.

Joseph Hernon, associate vice president for emergency and environmental risk services, says the setting offered students something a classroom cannot replicate.

“When students step onto a scene alongside the New York National Guard’s 2nd Weapons of Mass Destruction Civil Support Team, the 性视界 Fire Department HazMat unit and Onondaga County Emergency Management, they’re not just observing. They鈥檙e experiencing the actual tempo, communication and decision-making of a real CBRN response,” Hernon says. “That exposure is irreplaceable.”

Between the site visits on South Campus, the civil support team hosted a seminar in Lyman Hall for forensic science and other A&S students and faculty. The session covered their mission, demonstrations of portable detection equipment and a Q&A period.

Kevin Early, a master’s student in forensic science, says seeing the team’s analytical instruments in a field context reframed what he had learned in the lab.

“I really enjoyed seeing all of the scientific equipment that is employed and all of the differing applications of the machinery in the field,” Early says. “The mobile lab was so cool鈥擨 didn’t think that a GC-MS (gas chromatography鈥搈ass spectrometry) would be effective in a mobile capacity, so that was interesting.”

“What I hope students took away is a sense of professional context, and an understanding of where their skills fit within a much larger response system, and a recognition that the work they’re learning to do has real-world stakes,” he says.

Corrado says the partnership opened students’ eyes to career possibilities at the intersection of forensic science and national security, and that the CST is eager to continue the collaboration. “The members of the 2nd WMD-CST were clearly excited to share their expertise and experiences with our students, and they look forward to continued collaborations in the future.”

The School of Architecture has announced that architect is the Harry der Boghosian Fellow for 2026鈥�27. Sola will succeed current fellow, Tiffany Xu and become the eleventh fellow in the program鈥檚 history.

The Boghosian Fellowship at the School of Architecture鈥攅stablished in early 2015 in memory of Harry der Boghosian 鈥�54 by his sister Paula der Boghosian 鈥�64鈥攊s a year-long residency designed to give emerging independent creatives the opportunity to spend a year developing a body of design research based on an area of interest while teaching at the School of Architecture.

Fellows play a significant role at the school by enhancing student instruction and faculty discourse, while supporting both research and the development of research-related curriculum relevant to architectural education and practice.

As the 2026鈥�27 Harry der Boghosian Fellow, Sola will develop a year-long body of design research centered on time, finitude, maintenance and architecture鈥檚 relation to absence. His investigation will examine how architecture enters duration, how it persists through maintenance and transformation and how buildings might anticipate their own disappearance as part of their conception.

Drawing from a reading of absence against essence, the fellowship will ask how architecture can be understood through exposure, use, alteration and withdrawal, allowing form to register an awareness of its own lifespan. The research is informed by construction cultures in which adaptation and transformation often take precedence over permanence, and where continuity is secured through ongoing modification.

During the fall semester, Sola will teach a seminar focused on maintenance as a cultural, spatial and expressive practice. The course will examine repair, replacement, weathering, material aging and protocols of intervention as forces that reshape existing structures and sustain them over time. Students will consider how these operations can become drivers of architectural expression and use, positioning maintenance as a generative design framework.

In the spring, Sola will lead a studio and companion seminar organized around the design and production of a single field object. Developed at one-to-one scale and deployed either in Latin America or the United States, the object will operate as a built research instrument, testing how architecture can register environmental force, logistical conditions, civic use and temporal change through direct construction.

Investigating ‘Geometries of Tendency’

Sola鈥檚 year-long investigation will connect seminar, studio and built work through a sustained investigation into what he describes as 鈥済eometries of tendency,鈥� where form emerges through pressures, inclinations, durations and the productive incompletion of architecture over time.

鈥淢oving between research and deployment, the year will test architecture as protocol, artifact and field condition at once, seeking precision through measured engagement with finitude, withdrawal, territories and the cultural life of construction,鈥� says Sola.

Like the ten previous Boghosian Fellows, Sola will work closely not only with faculty and students at the School of Architecture but will also explore interdisciplinary collaborations within the University and its various centers and colleges, while also anchoring fieldwork to nearby landscapes such as Onondaga Lake and Green Lakes State Park.

鈥淲e are thrilled to welcome Dennis Sola as the next Harry der Boghosian Fellow,鈥� says School of Architecture Dean Michael Speaks. 鈥淗is work challenges conventional ideas of permanence in architecture and will offer our students an extraordinary opportunity to engage questions of construction, adaptation and change through both research and making.鈥�

Prior to joining 性视界 Architecture, Sola co-founded and led 脥dem, a former Quito-based architectural practice whose residential work unfolded across the Andean highlands and rainforests of Ecuador, while its cultural and infrastructural projects engaged Quito and other territories. These projects shaped a practice attentive to logistics, construction protocols, material duration, environmental exposure and the temporal life of buildings. Sola鈥檚 work has been featured internationally and exhibited.

Sola earned his architecture degree from the Pontificia Universidad Cat贸lica del Ecuador and holds a master鈥檚 in architecture II from the Harvard Graduate School of Design.

The Boghosian Fellowship has helped the School of Architecture attract the best and the brightest emerging professors. Previous fellows include Maya Alam (2016鈥�17), Linda Zhang (2017鈥�18), James Leng (2018鈥�19), Benjamin Vanmuysen (2019鈥�20), Liang Wang (2020鈥�21), Leen Katrib (2021鈥�22), Lily Chishan Wong (2022鈥�23), Christina Chi Zhang (2023鈥�24), Erin Cuevas (2024鈥�25) and Tiffany Xu (2026鈥�27).

To learn more about the Harry der Boghosian Fellowship, visit the .